What is a connected business?A connected business is one that realises the power and flexibility that comes from using the Internet as a vehicle for communication. The word communication has never before had such a broad meaning. E-mail communication has revolutionised the entire planet, Websites let customers, suppliers, traders, sales people information and interact with each other anytime and anywhere. Instant messages, team calendars, and collaboration tools allow virtual team around the world work on one project together in real time. The business world has moved into the ether, with cheap high speed connections and with access points available from hundreds of thousands of computers and mobiles devices, it would be a handicap to your business to ignore this potential. Many business owners do not want to change the way they work, and why would you need to change your successful business practices that have worked so well for years? One reason is that your customers and partners are changing; people are used to doing their own research before they part with their cash. As an example: A take away food restaurant may in the past have printed 1000's of leaflets with a summary of their menu and telephone number through your door. This used to be okay in the past, customers may have put leaflets away in a drawer, and on occasion they would fish it out and call with an order. Lately this practice has become so widespread and with many of the restaurants in your area offering take away food or delivery services, the sheer number of leaflets the customer gets is now unmanageable. She has become annoyed and she now bins the leaflets and she complaint that these businesses are ecologically irresponsable for consuming so much paper that goes straight into the recycling bin. And further the realises that she ends up paying for the disposal of those leaflets through her local taxes or estate management fees. This practice of leaflet dropping now alienates many of your customers. Many people will no longer not store printed leaflets, many people now prefer to bin leaflets immediately. Your customer today is more likely to grab and nearby mobile internet connected device, or tablet computer and type in to search engine;
"Pizza delivery WD18 6UR"
Many people will no longer not store printed leaflets, many people now prefer to bin leaflets immediately. Your customer today is more likely to grab and nearby mobile internet connected device, or tablet computer and type in to search engine;
they will quickly see a list of ten most relevant businesses offering pizza delivery services in their area.
The customer then only has to click on the telephone number and the device will call the restaurant.
"Pizza delivery WD18 6UR"
The customer then only has to click on the telephone number and the device will call the restaurant. Additionally, more and more restaurants with take away and delivery services offer an web based application form that allows the customer to choose from the menu online without speaking to anyone. They are then give a choice of payment options and the estimated delivery time for the order. That business has made a huge saving by not having to dedicated someone to answer telephone calls and the staff can dedicate more time to preparing orders.
Efficiencies can be reliased in several ways.
- Fewer expensive leaflet drops
- Fewer mistakes in order taking = fewer refunds
- Online payments allow much faster transactions
- Better community relations