Using the Keyword Search Option Whether you need to find good keywords for your latest SEO campaign, or you're trying to find the most profitable keywords for your PPC campaign, the KeywordSpy "keyword search" option is the perfect tool. The keyword search feature will let you unveil misspelled keywords, related keywords, ad copies, and both PPC and Organic competitors for a keyword. It's an extremely powerful feature that will allow you determine exactly which keywords are going to help your business and which you can expect to get the greatest return on investment, before you invest your time and money in search advertising.