These articles explain how we build and run your website and what we need from you to get started.
Once you have decided to have a website for your business you will need to think about the following 4 steps.
1) Your domain name.
A domain name is the name of your website on the internet.
This is also known as this the Internet address.
(It’s is the one beginning with http:// or https://).
It is the name used to refer to your website on business stationary or electronic communications and in search results and conversations.
The domain name you choose should reflect your business type and perhaps your region.
This is recommended as Google Search – which is how most of your customers will find your business – will generally return location based results.
The best way to go about creating your domain name is to think about the type of customers you want to attract and to think how they would find your business using an Internet Search engine.
Try to put yourself in your customers’ shoes when doing this.
Better still try to imagine that you are a customer searching for the type of services that your business offers.
Even better still ask several people that you know how they would search for the type of business service that you offer.
Watch what they type in the Internet search box, (they may use, Google, Bing or Yahoo) then watch how they scan the results.
See which links they click on and ask them why they choose that link from the page of results.
This experiment will give you some insight about how customers will look for your business.
Think about the words they would use in their search.
Think about how they choose which links to click on.
This should give you an indication of the words to use in your domain name.
2) Your business message.
This is something that only you can do.
It’s Your business and the message and the vision is yours alone.
You ‘Must’ take sometime out to think about your business message.
You business message will include your USP.
Your USP is your Unique Selling Proposition.
You already ready know of these unless you have been living in a cave for some years.
Every major brand or famous product has one.
- “Ill be back.”, is associated with one famous actor in particular.
- “Vorch durch Technik.”, is associated with a domestic vehicle manufacture.
- “Just Do It.”, a sportswear company.
- “9 out of ten cats prefer it.”, a pet food brand.
USPs are everywhere.
(A Trade mark is usually a registered USP that often includes a logo).
Your USP will probably become the headline for your business website.
Think about the type of service or product that you offer and think about how you would tell someone – a prospective client or partner – about your business in 30 seconds or less.
This is called the elevator pitch, but it’s origins are from Hollywood and Burbank film studios where busy producers and directors gave authors 30 seconds to sell or pitch them their file ideas.
This 30 seconds was is the most important 30 seconds of a budding script writers life.
Success meant the backing of a powerful ally in the movie business who could speak to the Associates and raise the millions of dollars required to produce a film.
From that the author could expect to become famous and make himself a pretty large sum of money.
30 seconds, that could change a person’s fate from that of a starving artist into a noted and respected millionaire.
That’s powerful motivation.
Unfortunately on the Internet the average Internet user is not so generous.
On average a user will decide in less 2 seconds whether to click on your link in the search results or not.
Then secondly, assuming that they clicked on to your website, they will decide in less than ten seconds whether they will continue reading or click back to the search results to find another website.
This is why your business message is so important.
You have less than 15 seconds to ‘Pitch’ your message.
This business message has four parts and is around 300 ~ 500 words longs.
a) The header. This is where you should incorporate your USP.
b) Introduction. Here you directly tell your customer what your business is about and what you do.
c) Body. Concisely explain your services.
d) Call to action. Tell a prospective customer what they should do next. i.e. call for an appointment or fill in the form or click the “Buy now” button.
As you go through this exercise do so as if you where preparing this as a proposal for a business bank loan, or as if you are preparing for a shot on that program called the Dragon Den.
You have only a few seconds and a few hundred words to make an impression.
Remember it is not just about getting the sale at this point, this is about getting the customer interested enough to listen to your proposal so that you can then make your sales pitch.
That how it is in the real world.
This message is what we use to create the front page content of your website.
3) Web site design time.
We will create the website using the domain name you have chosen, and create a simple Headline banner or Business masthead based on the information you give us. From this information we can make the banner and website relevant and suitable for your expected audience.
Your website banner will incorporate your business name, a logo if you like your USP and your business telephone number and email address.
This is a visual representation off your business.
These visual representations of businesses appear in packaging, labels and websites and are so ingrained in the populations mindset, that is it now impossible to think of a business without one.
We will create several important pages for your website.
- The front page
- Contact page.
- About Us page.
All the other pages on your website should each describe products or services or provide useful information about these.
4) Your Content.
This is what you want to say to your customer.
Delivering the content is the main purpose of your website.
This where you tell your customer what you have to offer, how much you charge, how you will deliver your service or products and all other relevant information about your business.
You content may also include pictures or images.
These are useful to explain a point or to display your product and if used properly can add to the look and feel of your website.
Images can be useful for adding business impact but they must be relevant to the message service or product.
It is usually best to buy from Stock image sites or free stock photos websites.
This is the best way to get high quality images at low cost.
You can sometimes get images from product manufacturers also.
You can also go to a professional photographer to get good images.
Or try yourself but do some research and practice before assuming your own picture are good enough.
I hope the notes above will give you some idea of what we are aiming to achieve.We are here to help you with every aspect of building and maintaining your website and we are here to answer any questions and suggestions that you may have.